Moonbites are light, fluffy frozen yogurt treats that offer a more fun, mess-free option while striving to provide space education to both parents and children alike through fun facts, encouraging learning through play.
The Moonbites Brand
The brand identity of Moonbites consists of fun, vibrant colors inspired by the colors of the night sky and various fruits with touches of soft pinks and blues paired with a friendly moon-shaped smile within the logo.
Brand Identity
The social media launch consists of a variety of fun posts promoting new, exciting space-themed flavors along with several fun, playful illustrations.
Social Media
The packaging of Moonbites products takes inspiration from the wavy, ebbing nature of space and utilizes more playful elements such as stars and planets with thick, bold type to create a fun and whimsical design.
Packaging
To anticipate the future opening of a physical location, the storefront for Moonbites was designed with fun and learning in mind. The dashed lines guide the viewer throughout this fun-filled space map of extraterrestrial tidbits.
Storefront
Fun, colorful patterns were designed to bring the charm of the Moonbites brand beyond just the frozen yogurt line. A line of sleepwear was uniquely designed with the brand’s color palette and elements in mind.