Reef Ridge is a doll line brand with the goal of raising awareness for strange and interesting sea creatures by showing off how there’s nothing to be afraid of and encouraging curiosity.
The Reef Ridge Brand
The brand identity of Reef Ridge is inspired by cool, ocean blues and bright seaweed greens to give off an underwater, aquatic theme.
Brand Identity
Shown here is Pheobe Phora, a character based off of the fried egg jellyfish with her jelly friend Sunny! A turnaround and some character explorations were done to finalize her design.
Character Design
The packaging was designed match with the flowing, bubbly nature of the logo, maintained throughout as the illustrations flow into one another while making room for important information and fun facts.
Packaging
A unique pattern was designed to match with the character and Reef Ridge’s brand to allow for more merchandising opportunities such as clothing, tote bags, and more.